Game makers dream world export Africa
- July 3, 2015
- Business-area
Allan Mukhwana helped more than 1,400 houses received in high-risk areas of malaria in rural Kenya ITNs.
But it is not a humanitarian worker or doctor - he is the head of a momentum-game studio in the Kenyan capital Nairobi.
His company has. On the development of the game with an educational twist
Player of the game Mosquito bell are responsible for killing pesky mosquitoes. If a player completes all levels of the game, the Kenyan government has committed a mosquito net with a family living in a malaria area impregnated donate.
Malaria is the leading cause of death in Kenya and is particularly deadly for young children.
Mr Mukhwana also games created to raise awareness about HIV and educational games for children.
"Our goal is to make learning fun and engaging for these players important issues," he said.
Minuscule Market
Core Momentum is only one of several game developers to raise the profile of African game.
Our idea of African games are not games of Africans for Africans is ... Games Africans in the world
The market is very much in its infancy on the continent - Video games have little absorption of the population, especially in PC and consoles.
The video game market Kenya it was worth $ 44 million (€ 28 million) at the end of 2013; Nigeria has estimated 71 million dollar was, according to a study by PricewaterhouseCoopers.
Compare this to the size of the US market in 2013 to $ 20.5 billion - appear small and African markets.
But should the next few years all markets of African games experience an annual double-digit growth, and game enthusiasts like Allan Mukhwana are willing stand for the market.
The mobile phone game
But it will be the dominant mobile phone as a gaming device of choice, not consoles and computers, experts believe.
"Due to the portability and accessibility of mobile phones, the mobile is the best way for the games in Africa," said Mukhwana.
"Most people are allow on their mobile phones. In addition, not everyone to games that cost hundreds of dollars and require a lot of dedication to play fantasy wishes.
"As mobile games often cost a dollar or less and may be willing, even people who are not avid gamers can still enjoy a quick game during a break from work or when they're on the bus in a hurry to download," he said ,
Flavour
In Nigeria Abiola Olaniran, founder and CEO of Gamsole, agrees that mobile is the present and the future of the gaming market in Africa.
Gamsole specializes in creating games for the Windows Phone platform and its downloaded over 10 million times in the last 18 months saw games.
The company is now expanding their products to other mobile devices, including feature phones - are so cheap called basic phones.
"The game is still in the nascent industry in Africa," says Olaniran. "Because of the high rate of mobile penetration can be converged mobile a starting point for newcomers and hardcore gamers.
"Mobile is the only channel that crosses all demographic of players."
Gamsole developed games with a touch of Africa - based in the cities of Africa, told African stories with local characters.
"The African-themed games are ahead of the game when people relate to the content of a personal level, based on their experiences of everyday life," he said. "That's one way to drive the adoption of the games in Africa."
But he also believes African theme games can become popular worldwide.
"In Gamsole our idea of African games are not games of Africans for Africans. No, the game for the Africans in the world he is."
University student Feyi Aderibigbe says he likes African-themed games Gamsole that affect their daily life and "a good way to kill the boredom."
"I personally believe that African-themed games are better with our life experiences every day," he said.
"Africa is changing in a position where not only want the history of other people want to share our history, culture, experience and way of life in the world to know, and I think that the African-themed games are a good way this to reach target, "he said.
Challenges
Games Kuluya Nigeria also focuses on the use of African characters and stories as the core of their games.
Lakunle Ogungbamila founder said, rich abundance of the harvest of Africa put the continent in a good position to create original content that can respond to the whole world.
"Africa has a lot of stories and cultures, attractive game again to use good content," he said. "There is a remote possibility of being a world capital of gambling, but we are confident Africa will be there."
There are still a number of challenges for African game developers - financial and reputation, he said.
"The home games may be popular, when people know the world. Discovery remains a major problem for the development of workshops like ours, but we are making active moves to solve this problem."
The limited amount of investment, the pumped also hinders the development of the sector in studies Africa Games, he believes.
Despite the challenges, Mr. Ogungbamila believes that the future is bright.
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