Published Gaming YouTube by Google

YouTube is trying to win over the players.

The online video giant announced before the Electronic Entertainment Expo this week, an application and a separate site, the start especially for fans of video games.

Ryan Wyatt, Global Head game content YouTube, YouTube Gaming presented at an event on Friday in YouTube Los Angeles, one of the production facilities of the site. YouTube said gaming will be a goal of finding figures for users to video games, broadcasts and Internet.

"Despite using YouTube crazy tough game, players never really built experience that they deserve," Wyatt said. "This is something that will change now."

The application and the site, which is expected to debut in the US and the UK later this summer, will the pages devoted to more than 25,000 games.

YouTube product designer Jonathan Terleski shows that when a user to search for the word "call" on YouTube application gaming, military shooter Call of Duty started, no melody Carly Rae Jepsen Call Me Maybe display first.

YouTube is also trying to make it easier for users, live matches and competitive as e-sports by creating unique links that can be shared, thereby avoiding the need for the dissemination and promotion planning live broadcasts are transmitted known.

"YouTube Gaming is built from the ground up for the players, for the players," Wyatt said. "It is no longer the game will be lost in a sea of content. The beginning of a completely new user experience that brings before the game and downtown. This includes live games, as well."

Twitch objectives directly

Moving from YouTube by Google Twitch direct ownership, streaming video gaming sites centered Amazon acquired last year to nearly one billion US dollars. While YouTube remains the dominant video site online, Twitch has solidified in the last three years as the target of the Hear game titles like League of Legends and Counter-Strike. Global Offensive Twitch now has 100 million users, to see 1.5 million distributors per month.

"We welcome the new entrants to the growing list of competitors," said Matthew DiPietro, Twitch vice president of marketing, in a statement. "Video gaming is obviously a huge market that others have their eye. It encourages us to work even harder to make the community proud."

YouTube Gaming will be displayed on the YouTube booth at the E3 hall from Tuesday Preview.

The announcement of the renewed interest in the game of YouTube shows once again the importance of online video on the eve of E3, the annual exhibition of the gaming industry. Although the show is more interactive live on TV channels like Spike cable and G4, press conferences and demonstrations surprises bound flashy games attract millions of viewers on YouTube, Twitch and other online streaming services.

"The way to a player is received today is very different from the way you want, 20 or even 10 years ago," said Michael Gallagher, president of the Electronic Software Association, which organizes E3.

"There is direct. Consumers want debuted the game experience through the eyes and voices of the real players," said Gallagher. "Now the real players who can speak with enthusiasm are a new Fallout or Call of Duty can see become live and in person through streaming technology. It is another example of how the industry has matured and the traditional forms of media . "